After a restructuring of its executive team, a series of strategic changes were designed for the Pegou app. Among these decisions, a completely renewed visual identity for the startup was a priority. Besides being a platform for advertising via push notifications based on the user’s geolocation, it would now also offer payments directly through the app. The guidelines were objective: convey security for the brand without losing its youthfulness. The proposal brought an exclusive design for the wordmark, with lowercase characters that make communication feel closer, supported by a rich graphic grid full of elements that suggest the platform’s dynamism. After the new brand’s launch, social media visits rose by 200%, engagement grew by more than 500% and interactions with the brand increased by 340%.
