Belém+10 was conceived as a meeting place during COP30, bringing together different voices around the challenges of climate change and the transformations that lie ahead.
Estúdio Mola developed the project’s visual identity and its application across the pavilion’s visual communication, creating a system capable of bringing nature, the city, people and culture together within a single language. The color palette, graphic elements, illustrations and image treatment shape a vibrant and diverse identity, closely connected to the Amazonian territory.
Within the space, this language expanded in scale through banners, graphic surfaces, signage, three-dimensional elements and exhibition content, helping create unity across different environments, themes and formats.
More than simply dressing the pavilion, the project sought to create a shared visual presence for different perspectives — an identity capable of embracing diversity without losing coherence.
