It is impossible to separate the Trocando em Miúdos brand from words like creativity and innovation. But anyone who has come across any of the store’s pieces quickly realizes that affection is a fundamental part of the repertoire of partners Amanda Braga and Juliane Miranda. To celebrate a decade in business, we were invited to rethink the brand. We explored the restless spirit so present in Trocando em Miúdos’ DNA and developed a dynamic lettering with different applications that keeps a strong visual language without losing the elegance and lightness so characteristic of the brand’s identity. Besides updating the institutional color palette, we immersed ourselves in the pieces from every collection ever created. From this search, representative elements were selected and merged into a new visual identity, unique and with Trocando em Miúdos’ striking personality.
