Lifestyle, travel, food, architecture, pop culture and, above all, fashion. The Tag It portal’s aim is to stake its claim in all these segments, with original content and plenty of personality. Bringing together big names for its team of columnists and always attentive to what’s cool around the world, the brand needed an identity that could embrace so much diversity. The flag, so common in digital media, was chosen to represent the coolest finds in the digital world. Combined with words built on geometric shapes, it gives the visual identity a modular life, one that can be assembled or taken apart to shape the system’s other graphic elements. The contrast against a background of fluid colors makes up the Tag It brand’s different possibilities.
