Nicknamed the younger sister of Recife’s traditional multi-brand store Dona Santa | Santo Homem, Santices was created for a young, cosmopolitan audience. From the very start, ideas of rebellion, urbanity, pop culture and diversity guided the creation of the visual identity, which allows itself to engage with the most varied colors and media, textures and graphics, photos and typefaces. The lettering flirts with graffiti and street art, making the brand’s contemporary proposal clear at first glance. The graphic materials finish it off with a layering of elements, colors and techniques, presenting a free, current identity.
