VISUAL IDENTITY AND PACKAGING DESIGN FOR LUMI
The graphic design for Lumi sparkling hard seltzer is a celebration of light and its fascinating propagation. Inspired by this phenomenon, we defined the contours of its logotype with clarity, reinforcing the idea of expansion. This concept carries through our packaging system, where each moment of the day comes to life. From dusk, represented by the sparkling rosé, to dawn, embodied by the white wine, the packaging captures the magic of sunlight in our products, creating a unique visual and sensory experience for Lumi consumers.