VISUAL IDENTITY FOR LA URSA RESTAURANT
The visual identity for La Ursa, the new restaurant-café-bar in Recife, was carefully created to reflect the venue’s unique, relaxed concept. Inspired by the iconic La Ursa carnival tradition, the identity is built on the head that symbolizes the costume, establishing a direct connection with the character of the same name. Careful typographic details, such as “fur” that recalls the costume’s rags, reinforce the irreverent atmosphere of the place. Illustrations, collages and jokes familiar to people from Recife, combined with textures and photographs, create a rich, authentic visual experience. The choice of guava pink as the “color code” not only makes the brand easy to recognize but also sets it apart strikingly, capturing the vibrant, unique essence of La Ursa.
