Creating countless women’s accessories since 2006 under the direction of the restless mind that gives the brand its name, Juana realized she needed an update to her visual identity. The strong personality the designer lends to her products also needed to show the public her maturity through a more robust, versatile and contemporary graphic system. The proposal brings a wordmark that captures this spirit, without giving up clarity of information and with the adornments so present in Juana Moura’s accessories. It is accompanied by a set of icons and graphic elements that allow for versatility and represent the wealth of references so present in the brand’s DNA. Always black or white, the brand and its elements never clash with the products, leaving the spotlight to the colorful accessories of Juana’s universe.
