To reinforce the broad coverage of all sports in the state of Pernambuco by the website globoesporte.com/pe, we developed the campaign for Rede Globo’s affiliate in the Northeast with the slogan É Globo. É esporte. É Pernambuco. (It’s Globo. It’s sport. It’s Pernambuco.) We proposed different channels of contact with the audience, in a contemporary graphic language that highlights each sport, always aiming for high-impact communication.