Under the theme Design for All, the 2015 Brazilian Design Biennial was held in Florianópolis and brought together a wide range of outstanding Brazilian design work, along with talks, workshops and exhibitions. One of these exhibitions set out to provoke the theme directly, adding a question mark (Design for All?) and inviting 20 design studios from across the country to produce a poster representing the question. We were invited to get to know the city and the venues where the exhibitions would take place, and to join a workshop to debate the theme. Our contribution was a poster that uses playful icons to question whether we really think of everyone in our everyday lives.