We developed the visual identity system for Colher de Chá, a startup incubated at Porto Digital in Recife that began as an app to help organize everyday meals. Through the app, users can choose from a wide variety of recipes and plan them across the week or month. From there, a shopping list is generated with every item needed, making shopping easier and avoiding waste. The whole visual project was guided from the start by the mobile environment, so every element was designed to serve a culinary universe without losing focus on making UI/UX development easier. We explored a bold, no-frills language in which the recipe and usability are always the protagonists.
