The avid collector Paulo de Tarso Veloso has a large collection of contemporary art (especially from Pernambuco). Believing that an art collection should have a life of its own, he launched the Coleção Veloso brand to give a wider audience access to his works. We were responsible for creating the visual identity, which shows diversity right from its typographic design, varying in form and position to adapt to and receive new information in an always inviting, responsive way.