With a long, distinguished career, Master of Laws Leonardo Carneiro da Cunha joined Gustavo Azevedo and Maria Gabriela Campos for his new firm. The brief for the visual identity of Carneiro da Cunha Advogados was very clear from the first conversation: sobriety. We therefore created a graphic system that values content, exploring the clarity of typography, with textual information as the protagonist. The discreet lines serve a dual purpose: keeping visual alignment while also framing and showing deep respect for the letters.