Cardiologist Audes Feitosa specializes in hypertension and has an extensive track record in preventing cardiovascular disease, while also taking on management and association roles at several institutions. An entrepreneurial streak is also part of his personality, and that is where the idea came from of having his own brand, one that could embrace the business possibilities his restlessness might create. We developed a visual identity that makes his field clear through graphics that simulate the flow of veins and arteries, creating a striking texture for the pieces. The brand is timeless and direct, with a distinctive detail in the letter “D” that recalls the tracings produced by cardiac exams. The final ensemble is an austere, contemporary structure.
